● Amazon, handledFor established brands

The Amazon team
you wish you'd
hired first.

FTR runs Amazon for established DTC brands the way an in-house department would — a named specialist on every discipline, reporting in profit, on the record every month.

$48M+PH
client Amazon revenue grown
2017
Michael's first year selling on Amazon
24PH
brands on a capped roster
7
specialists on every account
For the record:
“Revenue managed” is a spend brag. Profit is the scoreboard.

You already hired an Amazon agency. That's the problem.

01The founder sold you. A junior you've never met runs you.
02The account manager changed twice. Nobody told you.
03The report says “14 campaigns adjusted.” Not what it made you.
04ROAS looks fine. Contribution margin says otherwise.
05A suppressed listing sat three weeks while ads kept spending.
06PPC was set up in month one. It hasn't really been touched since.

None of that is an Amazon problem. It's a staffing model problem.