Crushing it on Shopify and TikTok, but Amazon feels like a whole new world?
“I wish we'd hired you first.”
That's what brand after brand tells us after their first few months.
FTR is the Amazon team for established DTC brands. We're led by a founder who sells on Amazon himself, and every part of your account has its own specialist.
See how we scaled brands like yours, then decide if you want your own Seller Review.
Case study covers are placeholders until Michael's PDFs are in.
Brands this team has worked with
Most Amazon agencies have never sold on Amazon.
- 01The founder sold you. A junior you've never met runs you.
- 02The report says “14 campaigns adjusted.” It doesn't say what that made you.
- 03ROAS looks fine. Your margin says otherwise.
So they manage ads. Nobody runs the Amazon business.
Everyone has a login. Nobody owns the P&L.
Not that Michael Jordan. The Amazon one.
In 2017 Michael left his corporate job and started selling on Amazon himself. He has sold $300M+ since then, built a multi-7-figure brand of his own, and he still sells today.
Then he built a 200-person agency's Amazon department from one client into $300M+ a year managed. This year he bought that division and took it independent. FTR is that team, working on Amazon only.
He's made every call you pay an agency to make — with his own inventory on the line.
“Build like you intend to dominate, not just survive.”
Founders, on the record.
Straight from the brands we run Amazon for. (Room for up to 20 client videos.)
Video slots fill as client interviews are recorded (5–6 lined up first). Real clients only.
Get a seller's eyes on your account.
A full audit and opportunity analysis, not just a list of what's wrong. We show you where the upside is, how we'd capture it, and what to expect, so you can decide if we're a fit.
Established brands only. Answered within one business day.
Amazon System
Four parts, always in this order. It's how a seller would run your Amazon business, staffed like a full department.
Most agencies give you one account manager. We give you an Amazon team.
No one person can know everything about Amazon. That's why hiring one in-house generalist rarely works. When you hire FTR, a whole team of specialists plugs into your business.
One person expected to be the expert on everything Amazon throws at you.
Fix the listing.
Some of the best-known Amazon agencies quietly hire our team for their SEO and listings. We're students of the algorithm (the older A9 and the newer Cosmo and Rufus), so your listing gets found, converts, and wins deal placement.
- HIGH QUALITY PROTEIN
- GREAT TASTE
- EASY TO MIX
Illustrative listing (fictional brand). Real client before/after screenshots replace this.
Rebuild the rank.
Amazon gives you all the data. The skill is reading it. We research your competitors and what buyers convert on, then map where you rank and where you don't. That map tells us exactly where to focus.
- 01A rank map built from competitor and conversion research.
- 02Split tests and keyword rotation for season, competitors and goals.
- 03A listing isn't set-and-forget. Leave it alone for a year and it stops growing, like grass you never water.
Illustrative. Not client data.
Then scale. That's when the curve bends.
Most brands try to scale before steps one to three, and burn ad spend. Timing matters: DSP at the wrong time, or a listing that isn't built for Rufus and Cosmo, won't work. Done in order, ads add to sales instead of propping them up.
Illustrative. Not client data.
On Amazon, rank compounds. So does waiting.
Every month you wait, a competitor banks the sales history and rank you'll pay to take back later.
Illustrative model. Not client data.
- The loop runs without youSales earn rank. Rank earns traffic. Traffic earns reviews.
- Holiday rank is built nowOctober and November decide Q4. December is too late to start.
- Straight answerA new team won't fix Q4 in a week. The listing comes first. That's why the start date matters.
See what “done right” looks like on your account.
Your brand, your revenue, where Amazon stands.
Not just what's wrong. Anybody can tell you that. We show you where the upside is.
How we'd capture that upside and what to expect, so you can decide if it makes sense. We'll say no if it doesn't.
If you hire us
- Long-term partnerships, not 3-month lock-ins. Clients usually stay until they exit.
- You own everything: account, data, creative, history.
- Reports come with reasoning, in writing.
- You hear about problems from us before Amazon tells you.
Straight answers
FTR is a new name. Is this a new agency?
New name, not a new team. Same people, same clients, same systems — now independent and focused only on Amazon.
Will a junior end up running us?
No. The operator on your Seller Review is the one who runs your account.
Is it too late for Q4?
Some of this season is already set. What gets fixed now compounds into January — and every month after.
Every month on the wrong Amazon team is rank you'll buy back later.Amazon, done right. Book your Seller Review.
Two-minute application · Established brands only · Answered within one business day